I built my own company website… 😊
You can view it via the link in my signature, so if anyone wants to pick holes in it, or offer “constructive” criticism, that’s fine.
It cost me $179 with bravenet.com for two years hosting, the domain name of my choice and included online website building software and tools. There’s easy to use templates and a “website wizard” that can easily guide even the most novice users step-by-step to creating even quite complex looking sites.
Obviously I’m learning new things all the time, but as a small business, it was important that my web presence was both cost effective, easy to manage and most importantly, I have total control so that I can update things exactly how and when I want to.
My website will arguably get better as I learn new tricks to improve on the overall design and layout, but one of the most important factors was that people would be able to find it easily. This is where SEO’s (Serch Engine Optimization) was important. It’s not just about having the right domain name these days, but about ranking highly with all the search engines, especially those like Google, MSN, Yahoo, etc… which people can pay a lot of money for.
My SEO cost me nothing financially, but a little of my spare time searching the web for advice and reading documents which are freely available that spell things out in layman’s terms. I just Googled “SEO” and “Search Engine Optimization” and signed up to a newsletter that provided free guides. Obviously they are advertising different things, but it’s entirely up to you if you want to buy anything. All the free advice and information provided helped me rank my website #1 with Google and the others for all the important keywords people will use to find my site, within a few days.
So, for $179 and a little of my free time, I have a site that offers me a web presence I’m more than happy with and has generated great business for me, at a minimum outlay. It’s a fairly basic and simple site, but then that’s all I wanted, no glitz or glamour… it’s not like I’m trying presenting my self as a big flashy company.
Sorry if this sounds like an advert for Bravenet, it really isn’t. There’s thousands of low-cost web hosting services out there just as good or even better possibly. Just Google for them and also read some user reviews.
Clearly though, what’s important is deciding what is appropriate for you or your business and finding your niche. Of course there’s always ways to improve your site over time. It also depends entirely on your type of business as to what’s most suitable. If you want something extravagant, that’s also very complex and ultra-professional, then it’s probably best to engage the services of a professional website designer or consultant.
If you’re just looking for something for yourself, or for a small business that simply offers the means for clients to see some examples of your work, learn a little about your business and as a point of contact, then there’s plenty of free and low-cost options out there.