DOES YOUR WEBSITE TURN CUSTOMERS OFF?
Just as personal appearance can be ruined by a shabby pair of shoes a website will lose its impact if the English copy is poor. Website content is often spoiled by schoolboy howler text. Would you trust a service provider who can?t spell? Do your really want your gas?fired heating system fitted, or your wheel nuts tightened by a bloke who hasn?t yet figured out his own language?
Sentences are often far too long and the marketing message quite frankly is cringe-making. The classic example of spoiling a ship for a ha?porth of tar, yet modifying a website?s poorly written content is invariably less than a mere 50?.
Freelance journalist Peter Clayton says: ?Many websites are technically excellent but are let down by the poor standard of English text.? Company Director, Alex French agrees: ?How guilty are we of disregarding a website for looking cheap and unprofessional no matter what the quality of their product or service??
Michael Walsh is a freelance journalist. His columns and articles appear in the United Kingdom?s premier lifestyle abroad magazine, A Place in the Sun. He writes for the English-language media from Pe??scola to Cadiz.
Drawing on thirty years of writing and marketing experience he modifies websites to a standard that is easier for English speakers to understand. He is also able to add marketing flair to copy.
By doing so he makes a product or service more appealing to potential clients whilst improving the professional image of a business or service.
Invite Michael Walsh to check your website. If he thinks it is professional and no further attention is needed, he will tell you. If it needs improvement he will explain by example and suggest a modest fee for giving it his attention. He can be contacted at
.(JavaScript must be enabled to view this email address) or http://wwwquitewrite.blogspot.com/