We are going through a difficult period. In the past there was so much trade to be had that attention to detail in running a business was optional. It isn’t now.

When I check out business websites I see the copy content (wording) is often childish. Spelling mistakes, poor grammar, unstructured sentences; quite cringe-making. Sadly, the Brits are not much better than their bi-lingual Spanish counterparts. This extends to customer profiles in local newspapers.

How can business owners expect clients to take them seriously if they cannot express themselves properly? If they don’t know the difference between ‘their’ and ‘there’? If they spell coastal ‘costal’ and belief as ‘beleif’? I often see badly worded sentences paragraph long. If they care to let me see their content I will give them an honest opinion.