An investor is a person who attempts to use assets to generate more assets. Investment ideas are thoughts or plans of how to make this happen. There are numerous ideas that a person may settle on, such as buying stocks or bonds and leasing real estate. In some instances, people’s investment plans may result from their own ideas. Others may really on the services of an investment adviser.Purchasing stocks is one of the most common investment ideas. Stocks are shares that a company sells, usually, to help generate revenue. Shares are purchased at a certain price, which can fluctuate. When the price increases in a positive direction, each share becomes more valuable than it previously was. The difference between the price at which a person purchased shares and the price at which she sells them is the return on her investment.

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